Main Street Hanover Launches Pay-What-You-Can Marketing Program to Support Downtown Businesses

CommunityGeneral News ArticleHuman InterestPress Release

Hanover, PA – Main Street Hanover is proud to announce the launch of its new Main Street Hanover Pay-What-You-Can Marketing Program, an initiative designed to help downtown businesses strengthen their marketing efforts, enhance their online presence, and connect with more customers through professional promotional services.

As a 501(c)(3) nonprofit organization dedicated to expanding the economic capacity of downtown Hanover, improving the business environment, enhancing quality of place, and increasing community synergy, Main Street Hanover is investing directly in the success of local businesses by making professional marketing support more accessible.
“Small businesses are the heart of our downtown, but professional marketing services can often be a significant expense,” said Moriah Tyler, Executive Director of Main Street Hanover. “This program allows us to provide valuable marketing resources to businesses of all sizes while removing financial barriers. Our goal is simple: when downtown businesses succeed, Hanover succeeds.”
A Three-Month Customized Marketing Experience
Through the Pay-What-You-Can Marketing Program, selected businesses will receive a customized marketing package developed over a three-month period. Instead of a fixed participation fee, businesses are invited to make a donation to Main Street Hanover based on the value of the services received and their current financial capacity.
Each session will be limited to four participating businesses to ensure personalized attention and high-quality service.
Applications will be accepted twice annually:
  • Spring Session: March–May
  • Fall Session: September–November
Program Services Include:
Business Discovery Interview & Site Visit
A Main Street Hanover staff member will meet one-on-one with each participating business to learn about its story, products, services, customers, and goals. The visit will include a walkthrough of the business location to identify unique selling points, customer experiences, and future marketing opportunities.
Estimated Value: $250
Five Custom Social Media Reels
Over the three-month program period, businesses will receive five professionally edited short-form videos tailored to their brand and audience.
Services include:
  • Professionally edited social media reels
  • Content optimized for Facebook and Instagram
  • Video footage captured during scheduled visits
  • Customized storytelling focused on the business
  • Final files provided for businesses to schedule and share independently
Estimated Value: $1,250 ($250 per reel)
Mini Business Photo Shoot
Participating businesses will receive a professional collection of images highlighting their products, services, storefront, team, and customer experience.
The photo package includes:
  • Interior and exterior photography
  • Product, display, or service photos
  • Team and workspace highlights
  • Up to 25 high-resolution edited images
  • Digital files provided for independent use
Images may be used for social media, websites, advertising, and promotional materials.
Estimated Value: $500
Total Program Value: $2,000
Service
Estimated Value
Business Interview & Site Visit
$250
Five Social Media Reels
$1,250
Mini Photo Shoot (25 Images)
$500
Total Estimated Value
$2,000
 
Pay What You Can Participation
The program does not have a fixed participation fee. Instead, businesses are encouraged to make a donation that reflects both the value of the services received and their current financial ability.
While the program is designed to remain accessible, Main Street Hanover respectfully requests a minimum donation of $100 from participating businesses. Donations help offset the significant investment of staff time required for business interviews, content planning, photography, videography, editing, graphic design, and marketing support.
Suggested donation levels include:
  • $250 – Friend of Downtown
  • $500 – Community Builder
  • $1,000 – Downtown Champion
  • $2,000 – Full Program Value Sponsor
Businesses are welcome to contribute any amount above the minimum donation. If the suggested minimum presents a financial hardship, businesses are encouraged to contact Main Street Hanover. The organization’s goal is to keep professional marketing support available to businesses at all stages of growth.
Participant Expectations
Selected businesses agree to:
  • Participate in an initial interview and site visit
  • Coordinate content creation schedules with Main Street Hanover staff
  • Provide timely feedback on marketing materials
  • Share and engage with completed content when possible
  • Allow Main Street Hanover to showcase completed work as part of its business support and economic development initiatives
For more information, questions, or to submit an application, visit:
Businesses may also contact Alex Brown, Marketing & Administrative Coordinator, at Abrown@mainstreethanover.org or 717-637-6130 Ext. 103.
Continued Marketing Support After the Program
Main Street Hanover recognizes that building a strong marketing presence is an ongoing process. For businesses interested in continuing their marketing efforts after completing the Pay-What-You-Can Marketing Program, Main Street Hanover will provide recommendations for continued support through trusted local marketing agency, Fuhrman Creative.
Based in South Central Pennsylvania, Fuhrman Creative helps local businesses grow through powerful, results-driven marketing strategies. Their team specializes in helping small to mid-sized businesses build their online presence, generate leads, and achieve measurable growth through creative digital marketing solutions tailored to each business’s unique goals, industry, and audience.

About Main Street Hanover

The mission of Main Street Hanover is to expand the economic capacity of downtown Hanover, thus improving the business environment, enhancing the quality of place, and increasing community synergy.

 

Main Street Hanover is a 501c3 non-profit & proceeds benefit the revitalization of Downtown Hanover.

Main Street Hanover Launches Pay-What-You-Can Marketing Program to Support Downtown Businesses