Workshop: Introduction to TV Advertising

Take advantage of the Chamber’s partnership with Comcast and see your business on TV.  Representatives will be on hand to explain the basics of TV, including how media zones are broken down by the entire market(Harrisburg, Lancaster, Lebanon, York), how Comcast zones campaigns to ultra-local markets, such as Hanover, and the difference between broadcast TV & cable TV advertising and the benefits of both. 
The presentation will include TV everywhere products (digital solutions) and how video used by consumers has changed and is continuing to evolve. 
Brad Kipe Productions will be at each workshop to show participants his work, explain how his process works, and the affordability of local production. 
The workshop will finish with examples of schedules of different budget types. 
Learn about TV advertising in a no-pressure, educational setting, and determine if this advertising opportunity is right for YOUR business.